{"id":2547,"date":"2026-06-24T10:39:33","date_gmt":"2026-06-24T10:39:33","guid":{"rendered":"https:\/\/patrigest-dev.condense.agency\/?post_type=report&p=2547"},"modified":"2026-06-24T15:38:29","modified_gmt":"2026-06-24T15:38:29","slug":"italians-and-homeownership","status":"publish","type":"report","link":"https:\/\/patrigest-dev.condense.agency\/?report=italians-and-homeownership&lang=en","title":{"rendered":"“Italians and the home”: new housing needs and market challenges"},"content":{"rendered":"\n

Homeownership, wellbeing and new housing needs<\/strong><\/h2>\n\n\n\n

The report explores the symbolic value of the home<\/strong>, housing satisfaction, willingness to move and interest in new builds and alternative living solutions. It reveals a solid market under pressure<\/strong>: demand remains purchase-oriented, while affordability, quality and flexibility<\/strong> are becoming increasingly decisive.<\/p>\n\n\n\n

<\/figure>

Italians continue to see the home as a place of family, security and stability<\/p><\/div>\n\n\n\n

A country of homeowners between stability and affordability<\/strong><\/h2>\n\n\n\n

Homeownership remains one of Italy\u2019s cultural and economic pillars<\/strong>. Today, 75,9% of households live in an owner-occupied home, above the European average, confirming a housing model still strongly focused on stability and long-term wealth creation.<\/p>\n\n\n\n

The research also shows that almost half of Italians\u2019 wealth is tied to residential property<\/strong>.<\/p>\n\n\n\n

\n

The bond with the home remains deep, but housing needs are changing<\/p>\n<\/blockquote>\n\n\n\n

Housing satisfaction and the desire to move<\/strong><\/h2>\n\n\n\n

The report shows an overall positive level of housing satisfaction<\/strong>, although economic and territorial differences are becoming increasingly evident.\u00a0Four in five Italians consider their housing situation adequate, especially appreciating natural light, space and domestic comfort<\/strong>.<\/p>\n\n\n\n

At the same time, the desire to improve one\u2019s living conditions is growing<\/strong>: 27% of Italians say they would like to move in the coming years.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

New builds, efficiency and quality of life<\/strong><\/h2>\n\n\n\n

Newly built homes<\/strong> continue to represent the ideal housing model for a growing share of demand.\u00a0One in two Italians considers it a priority to live in a new or recent home, mainly for reasons linked to energy efficiency, safety, comfort and lower maintenance needs<\/strong>.<\/p>\n\n\n\n

Energy class, outdoor spaces and overall property quality are key choice drivers, while attention to liveable neighbourhoods, services and accessibility<\/strong> is also increasing.<\/p>\n\n\n\n

The housing market evolves between ownership, flexibility and new models<\/strong><\/h2>\n\n\n\n

Patrigest – Gabetti Group<\/a>\u2019s report shows that the relationship between Italians and the home<\/strong> remains deep, identity-driven and strongly rooted in ownership culture.\u00a0The home is still a symbol of family stability, security and personal achievement<\/strong>, but the market is entering a clear phase of transformation.<\/p>\n\n\n\n

Alongside the desire to buy, housing demand is becoming more complex<\/strong>, calling for greater affordability, construction quality, energy efficiency and flexibility.\u00a0Interest in new builds is rising, while the rental sector continues to expand<\/strong>, supported by economic needs, mobility and demographic change.<\/p>\n\n\n\n

New residential models are also emerging<\/strong>, from affordable housing to student housing, although awareness of these solutions remains limited in Italy.\u00a0In this context, understanding household needs and anticipating demand trends is becoming increasingly strategic<\/strong> for operators, investors and developers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Homeownership, wellbeing and new housing needs The report explores the symbolic value of the home, housing satisfaction, willingness to move and interest in new builds and alternative living solutions. It reveals a solid market under pressure: demand remains purchase-oriented, while affordability, quality and flexibility are becoming increasingly decisive. 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